Google Adwords

Running Adwords but it’s not really working?

The reach of Google AdWords is phenomenal. Over 93% of all internet searches begin on Google - there are very few mediums that will allow a small company to reach such a massive audience. AdWords isn’t just good for advertisers. It’s pretty special to Google too...AdWords generated USD$28 billion in 2010 alone for Google!

Is Google really a business?

Yes, and a VERY profitable one! Google loves people and businesses who set up their own account, try to manage it themselves and unknowingly provide them with a healthy monthly pay packet. Problem is they often do not receive much in return – a few new leads perhaps, maybe some sales, but mainly an empty wallet. Some of them then spread wicked rumours that Google Adwords does not work. How naive.

Don’t be naive. Hire an Adwords professional.

They key to structuring your campaign is to ensure that it is properly targeted and well thought out. It can be time intensive to set up, as you will likely have multiple adverts for the same keywords, you need to do a lot of research so you don’t waste ads on irrelevant keywords, and you need to ensure whatever message or offer you are promoting is reinforced on your website through well designed landing pages. You need to be regulary optimising the account to improve the quality score, and you need effective bid management to make the most from every dollar.

Features of Google AdWords

Low Initial Investment - Setting up an AdWords campaign is cheap. There may be a minimal amount payable to the search engine, and then some will go towards a professional company. After that, we only charge a small management fee. Additional costs only occur when someone actually clicks on your ad.

Set Your Own Budget - AdWords enable you to tailor your ads in accordance to your budget - once you have spent that budget, your adverts will no longer be shown. Budgets can be amended as necessary.

Instant Results - Okay, earlier on we warned you about companies that promise immediate search engine ranking, but Google AdWords is the exception to the rule. Because of the nature of PPC ads, you can get top placement virtually at once. What’s more, you’ll get results (and we mean sales) more quickly than with natural SEO methods.

Analysis and Trackability - AdWords produces almost instant results. Lime Creative will track, analyse the results and fine-tune the campaign on an ongoing basis to increase the return on investment.

National and International Presence - Google AdWords reaches the vast majority of the world’s population - likewise, by launching a Google AdWords campaign, you too can reach the majority of the world’s population.

Targeted Marketing - AdWords is a highly targeted and effective form of marketing. Remember, users are physically entering in the keywords you have selected, therefore they already have the intent - all a PPC campaign does is turning that intent into action

Google Adwords is a cost-effective method of immediately bringing targeted traffic to your website.

Contact us if you want to start generating a return on your Adwords spend